Saul GITLIN   冀硕临

Gitlin Global Consulting


Saul Gitlin is a nationally-recognized expert in the field of cross-cultural and multilingual marketing and communications with more than 30 years experience in Asia, the Middle East, the United States, and Canada. He is currently the Founder and Principal of Gitlin Global Consulting – a New York-based boutique consultancy working with Western clients in China, and Chinese corporations and brands seeking to ‘go global.’  With degrees in Chinese from Cornell and Yale, and an MBA from Columbia Business School, Saul is completely fluent in Chinese, French, and Hebrew and spent almost a decade in senior leadership roles for multinational brands in the People’s Republic of China, in addition to 20+ years working in senior roles for cross-cultural and global agencies within the WPP and IPG groups. Saul has also been frequently published, interviewed, and quoted in The Huffington Post, Bloomberg TV, The New York Times, and a wide range of other top business, trade, and news outlets across the USA and abroad.

My Personal ‘Motto’ (which I wrote myself in Chinese!)

(English Translation):
To climb a hill can take one day;
To ascend a mountain can take one year;
But to scale the tallest summit in the world can take a lifetime!

What was your first job, and how did it shape your life?

I was an international tour guide leading groups of American and Canadian travelers to Mainland China and The Soviet Union. That role gave me my first lessons in leadership, and enabled me to broaden my global perspective through travels to many ‘off-the- beaten-path’ corners of the world.

What books are currently on your bedside table?

Becoming Steve Jobs (by Brent Schlender & Rick Tetzeli)
Life and Death Are Wearing Me Out (“生死疲劳” by the Chinese Nobel Prize winner, Mo Yan 莫言)


When do you feel most free?

When I am relaxing with my close family and friends.

What was the last present you received?

A leather diary.

What’s your view on money?

It must be used wisely, and benevolently.

What is an extraordinary place you have recently traveled to?

Saint Pierre and Miquelon (圣皮埃尔和密克隆) – a small island of 6,000+ people near Canada that is the only remaining territory of France in North America.

What’s one thing most people don’t know about you?

If I weren’t working in my current profession, I would be a teacher.