Beibei SONG   宋贝贝

Chief Creative Officer


I am the Founder and Chief Creative Officer of Essinova.  Building on top of a media platform dedicated to health and environmental innovation, we are now evolving into a forward-thinking interdisciplinary creativity agency, fusing the leading edge across art, science, culture, technology and leadership to transform businesses and enlighten society.  In 2016 we will further our thought-leadership in cross-disciplinary creativity and innovation, and implement several pilot projects in collaboration with world-class institutions, organizations, educators and polymathic geniuses and teams.


What was your first job, and how did it shape your life?

I was an Arbitrator Associate at China International Economic and Trade Arbitration Commission, as my first job.  During this time, I passed the Bar Exam and obtained Chinese Attorney’s License.  I learned through this job that: 1. There are multiple ways to resolve conflicts and disputes; 2. It is possible to self-teach towards a goal, without formal education (I did not have a Law degree; my university major was International Business).  In addition, the international nature of the work and the “foreigners” I interacted with on the job exposed me to Western ways of thinking.  It was the beginning of my multi-cultural perspectives.

What keeps you awake at night?

How to create opportunities in the intersections of disciplines and industry sectors.



swimming outdoors, dancing to beautiful music, looking out over a sweeping vista from a mountain top, or strolling aimlessly somewhere in the world


“The Geography of Genius”.  Former NPR foreign correspondent, New York Times bestseller and philosophical traveler Eric Weiner romps through history and around the globe - from ancient Athens to Silicon Valley, as well as several other extraordinary cities where creative epochs took place, such as Song Dynasty’s Hangzhou, Renaissance Florence, Edinburgh, Calcutta and Vienna - to examine why certain places produce a spontaneous eruption of creativity.  A witty, provocative and hilarious book.

“Blue Mind”.  Ocean researcher Wallace J. Nichols, Ph.D. reveals a wave of scientific research illuminating water’s powerful healing effects on our bodies, minds and souls - whether we live near rivers, lakes and seas, or engage in aquatic professions, sports or recreations, water can make us healthier, happier, less stressed, more compassionate, more creative and more successful.